Is Your Ad Budget Paying to
Fix a Dog's Tooth?
This local clinic spent $1,200/mo targeting "Canine Root Canals," but only got 3 calls. Our audit revealed that a simple English word—and some messy HTML—was costing them a fortune.
Where Did the Money Go?
We opened the hood of their Google Ads account and found 4 critical leaks.
Are You Treating Humans or Pets?
In English, "Canine" refers to both a specific human tooth and a dog. The clinic used "Broad Match," effectively telling Google: "Show my ad for anything loosely related." Google took this literally and showed ads to pet owners, not patients.
- ❌ Canine dental care (For dogs)
- ❌ Dog root canal cost
- ❌ Veterinary dentist near me
- ✅ Human canine tooth pain
- ✅ Dentist for root canal
- ✅ Emergency dental 92866
The Fix: We immediately added "Negative Keywords" like pet, dog, vet, and animal to stop the bleeding.
Ads That Read Like Instruction Manuals
When a local patient searches for a root canal, they are in pain. They want to know: "Are you local?", "Is it painless?", and "Do you take insurance?" The old ads answered none of these.
Buttons Too Small for Human Thumbs
Over 70% of dental searches happen on mobile phones. However, the old landing page had tiny buttons (20px) that were impossible to tap. Google recommends a touch target of at least 48px.
The Result: We fixed the HTML, increased button sizes, and compressed images to load the page under 2 seconds. Bounce rate dropped significantly.
Flying Blind Without Instrument Landing
Worst of all, the tracking codes were installed twice, causing errors. The clinic had no idea which keywords were generating calls. It's like running a restaurant and not knowing which dish is your bestseller—you just keep buying ingredients blindly.
💡 The Fix: We cleaned the HTML and set up proper Google Tag Manager tracking. Now, every dollar spent is accountable.
The Post-Audit Scorecard
One month after cleaning keywords, rewriting copy, and fixing the HTML:
✅ What We Did
💰 The Bottom Line
Cost per acquisition dropped 40%
Is Your Ad Budget "Going to the Dogs"?
If you are running PPC ads for Root Canals or Implants, but aren't sure if your keywords are clean or your tracking is working—stop burning cash.
I can perform a free audit of your account to find these invisible leaks.
You focus on the patients; I'll make sure every ad dollar brings one through the door.