Frequently Asked Questions

Answers to the top questions local service contractors ask about our Google Ads audits & optimization.

Audit & Onboarding Optimization Process Pricing & Ownership Other Concerns

Audit & Getting Started

Q1: What’s the first step to work with you, and what do I need to prepare?

The first step is a free 3-5 minute forensic video audit—no cost, no complicated work on your end. All you need are 2 simple things for your Google Ads account: ① A manager access invite (view/optimize permissions only, no account ownership transfer); ② Your website domain (for ad performance analysis). The whole setup takes less than 10 minutes, and I’ll walk you through every step—no tech skills required.

Q2: How long does the forensic audit take, and what exactly do I get?

You will receive your custom audit within 24 hours of granting Read-Only access. I don't send boring, auto-generated PDF reports. You will receive a private, 5-minute screen-recorded video where I go under the hood of your actual Google Ads account. I will show you:

① The exact "junk" search terms currently draining your budget.
② A calculation of your estimated monthly cash bleed.
③ The "Speed Tax" penalty your current landing pages are causing.
④ A clear, mathematical plan to stop the bleeding immediately.

No fluff, no agency jargon—just raw data and actionable solutions.

Q3: I manage my Ads myself / work with another agency—will the audit disrupt my current campaigns?

Absolutely no disruption. During the audit, I only get view/ temporary optimize permissions. I’ll never pause or change your live campaigns without your explicit approval—my only focus is to audit data and identify waste. If I find an urgent issue (e.g., a flood of useless clicks), I’ll reach out to you first, and we’ll fix it together to keep your leads coming in.

Optimization & Launch Process

Q4: If I sign on, what’s the optimization process, and how fast can we launch?

We follow a 4-step standardized process—100% transparent and trackable—and can launch live optimized campaigns in as little as 10 business days: ① Days 1-3: Emergency Waste Stop (block bad keywords, fix geo-targeting, cut immediate waste); ② Days 4-10: High-Converting Landing Page Build (ultra-fast HTML pages with conversion tracking); ③ Days 11-14: Soft Launch & Test (tweak ad copy/bids with a small budget to validate lead quality); ④ Day 15+: Full Launch & Scale (optimize based on real data to drive more qualified leads).

Q5: How much of my time will this take? I’m swamped with my business.

That’s the beauty of this service—I take the Ads work off your plate entirely. You only need to help with 2 small things: ① Share 1-2 business photos (e.g., your team, job sites) and your key selling points (e.g., 24/7 service, free quotes); ② Spend 5 minutes a week reviewing my simplified data report (3 metrics only: qualified leads, cost per lead, total ad spend). I handle everything else—no more staring at your Ads dashboard.

Q6: Will you build a new landing page for me, or can we use my existing website?

I absolutely will not send expensive paid traffic to a standard, bloated WordPress website. It triggers the "Speed Tax", causing customers to bounce before the page even loads. As part of my Full System Rebuild, my team codes a custom, sub-1-second HTML landing page designed strictly to convert paid clicks into phone calls. It's a highly engineered asset, and once it's built, you own it 100%. We don't hold your domain or pages hostage like traditional agencies do.

Pricing, Results & Account Ownership

Q7: How do you charge for your services, and are there any hidden fees?

I despise the traditional agency model where they take a percentage of your ad spend—it incentivizes them to make you spend more, not make you more profit. My pricing is flat, transparent, and project-based:

1. The Emergency Band-Aid: A one-time $297 fee to plug immediate leaks (backed by my $500 ROI guarantee).
2. The Full System Rebuild: A one-time $1,998 fee to build your sub-1-second landing pages, set up offline revenue tracking, and structure your campaigns.
3. The Guardian (Optional): A flat $998/month retainer if you want me to actively manage and optimize your account weekly.

Zero hidden fees. Zero long-term hostage contracts. You pay for math and results, nothing else.

Q8: Can you guarantee specific results (e.g., a lower cost per lead)?

I don’t make empty “100% guarantee” promises (no reputable Ads specialist does)—but I will put realistic, data-backed goals in writing (e.g., 30-45% lower cost per lead in 3 months) in our service agreement, based on your audit results. If we miss the agreed goals for 2 consecutive months, we’ll either adjust the optimization strategy together or you can end the partnership with no early termination fees.

Q9: Who owns my Google Ads account and landing page?

You own 100% of everything—this is the biggest difference between me and big agencies. I’m just a manager on your account, and you can log in anytime to see all data and changes. If we end the partnership, I’ll: ① Revoke all my access to your Ads account immediately; ② Send you the full landing page source code and hosting instructions (you can manage it yourself or hand it to another team); ③ Share all optimization data and reports for your records. No lock-ins, no holding your account/page hostage.

Q10: My monthly Ads budget is only $3,000—am I a good fit?

You’re the perfect fit—my core clients are local contractors with monthly Ads budgets between $3,000 and $50,000. For small budgets, I focus on cutting waste and maximizing every dollar: blocking useless clicks, targeting only your exact service areas, and building high-converting pages. Small budget accounts almost always have the biggest optimization potential.

Other Common Questions

Q11: I’ve worked with other agencies and had bad results—how are you different?

3 key differences: ① No cookie-cutter plans: Every optimization strategy is custom-built for your business, your service area, and your account data—no generic templates; ② 100% transparency: Weekly simplified reports, and you can see every change I make to your account; ③ Focus on qualified leads, not just clicks: Big agencies chase click volume; I only care about leads that turn into paying customers.

Q12: Will my customer data and Ads account info be shared?

Absolutely not. We’ll sign a Data Confidentiality Agreement that guarantees: ① Your customer data is only used for tracking Ads conversions—never shared or sold; ② Your Ads account data and strategies are exclusive to your business—never used for other clients. Data security is my #1 professional priority.

Q13: Can we hop on a quick phone call or Zoom meeting to discuss this?

I operate an "Async-First" Agency. I do not do live phone calls or Zoom meetings. While other agencies spend 50% of their day in useless meetings, I spend 100% of my time deep-diving into code and ad accounts.

All communication is handled via direct email, Loom screen recordings, and a private client dashboard. If you need a friend to chat with for an hour, I'm not the right fit. If you want a forensic auditor who works quietly and stops your budget leaks, we'll work great together.

Q14: How fast will I see better results?

Most clients see initial improvements in 2 weeks (e.g., fewer useless clicks, higher landing page conversion rates). Stable, long-term results (lower cost per lead, consistent more leads) kick in at the 3-month mark. I’ll send weekly data reports so you can track every small win along the way.

Stop Wasting 30%-45% of Your Google Ads Budget

Get a comprehensive forensic audit. I manually hunt down your negative keyword conflicts, geo-targeting errors, and tracking blind spots, and reveal them in a custom 3-5 minute video breakdown.

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100% Manual Review. No Automated Scripts.